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Beach fashion has a rich and varied history, spanning eras and reflecting the changing social norms of different epochs. From the early 17th century to the current day, beach wear has evolved greatly, influenced by social constraints.

In the 1600s and 1700s, beachgoers wore modest clothing such as loose coats to protect themselves from the sun and the elements. The emphasis was on covering one's skin in public, reflecting the strict social norms of the time. Only the elite were allowed entry to public beaches, and their attire often indicated their class.

By the mid-19th century, beach fashion began to take on a more visible form. The introduction of bathing machines allowed men to change into swimsuits and then be towed to the water's edge before emerging fully clothed in thick suits to protect against the chill. Women wore long skirts and multiple layers on top of thick bathing suits, which made it difficult for them to swim. The complexity of women's beachwear limited exercise of the beach.

Rise to prominence of the 1920s and 1930s was influenced by youth culture. Swimwear, like the iconic Maillot, emerged, popularizing modestly cut two-piece swimsuits that highlighted a woman's figure. With the influence of the Roaring Twenties, men started to abandon long-sleeved tops and knee-length trunks for more streamlined suits.

As the 20th century progressed, swimsuit styles kept improving. Bikinis made their debut in the 1940s but were initially viewed as shocking. The widespread acceptance of the 1960s counterculture movement marked a turning point in swimwear. Women wore increasingly revealing two-piece swimsuits that abandoned the tops that seemed more liberating compared to modest and full-borne two-piece.

While men's beachwear remains generally modest, certain men follow modern swim shorts' trends and reveal more skin than other men in traditional swimwear. The styles can range from loud-print Hawaiian shirts to highly functional athletic swimsuits with a distinct focus on athletic needs.

The beach trend often becomes the driving force in defining broader style movements. In wake of supermodel runway exposure, when the 80s introduced bold on swimsuits to capture attractive onlookers and in more recent times, designers see potential in incorporating stylish designs from beachwear into urban and مدل لباس نخی تابستانه nightly wear.