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As businesses continue to navigate the world of recurring payment plans, it has become increasingly important to find new and innovative ways to engage existing customers. Two key strategies to achieve this are value-added services.

Discounted bundles offer customers a unique by providing multiple products or services at a reduced price compared to buying individual products. Customers will often welcome the savings and may even be willing to pay a premium if the bundle is carefully curated to meet their specific needs.

To successfully implement a upselling strategy, businesses should consider the following:

• Discover and pinpoint complementary products that will appeal to their target audience.
  
• Strategically match items that complement each other in terms of overall value proposition.
  
• Establish a deadline for the discount period in order to create a sense of value.
  
• Harness effective communication strategies to raise awareness about the discounted bundle and drive sales.
  
  

On the other hand, premium offerings involves offering customers specialized items in addition to the standard offerings. The goal is to generate additional income by providing customers with added features that they may not have previously considered.

There are several strategies to build a successful premium offering plan, including:

• Providing combined offers that include unique benefits at a lower rate compared to buying them separately.
  
• Granting exclusive offers to long-term customers.
  
• Regularly communicating with customers to gauge their interest in premium offerings.
  
• Bi-annually assessing premium offerings to ensure conformity to consumer needs and market trends.
  
  

Memberships can benefit significantly upselling strategies, particularly when implemented carefully and in line with customer expectations. The key to success lies in comprehending the distinctive needs and preferences of each target audience and adapting the unique offering plan accordingly.

For instance, companies such as Spotify have capitalized on users' desires to personalize their viewing and listening experiences through selective offers on individual profiles. Similarly, well-curated offers to premium content subscribers demonstrate understanding of customers' requirements.

A well-designed membership strategy can thus result in enhanced loyalty and ultimately drive long-term loyalty and Vacation Ownership revenue growth.